Response to class presentations

After listening to the historical presentations in class, one thing stood out to me that was interesting. By 1955, Esquire had developed four-color printing and it featured more photography in the magazine. Since I am researching Sports Illustrated, I thought it was interesting how, when the first issue came out on August 16, 1954, SI had already used a color photo for its cover, and featured a couple color photographs inside the magazine as well, along with color advertisements. Otherwise, in the editorial content, SI did not do much with color in its design other than the color picture front cover and feature articles with color photographs. SI did not include more color photography inside its magazine until the late 1960s, because color photography at that time took longer to develop than black and white. Therefore, color was only used on feature articles, not news articles, such as the NFL's NFC Championship Game recap, which appeared in the magazine just days after it took place.